Where and how to look
13
Go online. Search by both area and job title, and repeat your search every day. "The methods that pay most dividend are
Google Alerts
for the wider market and manually tracking specific companies you'd
like to work for," says Manahan. "Register judiciously with reputable
job sites [see step 19]."
14
Target organisations you'd like to work for.
Visit their websites and look for employment information – you may find
jobs that don't appear elsewhere online. "Demonstrating that you have a
genuine interest and real enthusiasm for an organisation can make you
really stand out," says Yeung.
15
Look under your nose.
While many large firms use the internet to find employees, most small
businesses do not. A local paper can still be a useful place to find
jobs in your town.
16
… but also cast the net wide. If
you currently work five minutes from home, try widening your search.
"Difficult times require more creative solutions and you will find more
options by casting your net more widely," says Corfield. "Don't be put
off by commuting. It can provide time for reading, learning or just
thinking."
17
Aim high and low. Apply for jobs
above and below the level you are currently (or were formerly) working
at. It's hard to generalise, but particularly if switching career, you
need to be realistic about the level of opportunity that may be open to
you.
18
Apply to unconventional places. You may
assume your local hospital, for example, doesn't have any jobs you'd be
suited to if you aren't a healthcare worker – but you might be wrong.
"Most large organisations have admin, IT and HR staff," says Corfield.
"Scan job vacancies widely and use your contacts when job-hunting
wherever they work."
19
Look out for scams. There's no shortage of unscrupulous people out there
waiting to take advantage of the unwary. Scams can encompass everything from "work at home" to "pay for a list of available jobs".
"Also,
some agencies trawl for good CVs, then approach companies with the
claim that they have the cream of the market," says Manahan. "Employers
hate being approached this way, so make sure that the ad you're
responding to is a real job.
"Get some real detail on the position; if you have any doubt as to its veracity, then don't apply."
Build an online profile
20
Put your CV online. It
creates a strong impression if your résumé is available to employers to
download. Try it once yourself to see how it looks, and make sure it
prints out the way you expect it to.
21
Use a universally accepted document format.
"PDF or Word-compatible are the best," suggests Innes. "If your CV is
in a different format, you're immediately reducing the chances of
someone being able to access it – and thereby your chances of getting a
job."
22
Use the right keywords. If you post your
CV online, make sure that high up (and in the filename) it contains
lots of keywords that are relevant to your ideal job. The goal is to
have your CV pop up at the top of the list when a potential employer
searches for those keywords. "Gather as many job description and person
specification documents as possible as you proceed with your search,"
says Manahan. "Then start to seed your CV with the right language – and
keep it honest [see step 40]."
23
Become an expert in your field.
The more people who know you and your work, the more chances you have
to make a new contact when you are seeking a job. "Think about articles
you could write for trade journals, talks you could give, blogs and
other opportunities to build credibility in your field," says Yeung.
It's hard to beat a good profile on LinkedIn
24
Build online profiles. "For findability, it's hard to beat a good profile on
LinkedIn," advises Manahan. Start it privately, hone it and then go public to a wider audience."
25
Keep your profiles accurate and up to date.
"It's vital that the details posted in your online profiles match the
details contained within your CV and cover letters," says Innes.
"Employers frequently use the internet as a quick and easy means of
checking up on applicants. Don't get caught out."
26
Behave yourself online.
If you use a more general social networking site, such as Facebook or
MySpace, be careful to present yourself in the best light possible and
make sure privacy settings prevent casual viewers from seeing your full
profile.
"Would you mind if your boss, or the members of your next
interview panel, read what you were saying online?" Corfield points
out. "Save the risque jokes for when you are actually with your
friends."
27
Be old-fashioned. Many employers are
geared up to receive applications online, but sometimes simply
submitting your application and following up by phone is the best
approach, particularly when applying speculatively. "Different methods
work for different industries – so be scientific," suggests de Grunwald.
"Try everything and see what response you get. If something works, do
more of it. If something doesn't, stop doing it."